Category:Longman's Magazine

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Title: Longman's Magazine

Editor: Charles James Longman

Publisher: Longmans, Green, and Co.

Longman's Magazine was a monthly periodical published from November 1882 to October 1905. The publication superseded Fraser's Magazine for Town and Country (1830-1882) after the periodical was discontinued and contained primarily serialized novels and short stories.[1] Longman's was priced at sixpence in a bold marketing move to outsell competing journals such as Temple Bar, Argosy, Victorian Magazine, and Cornhill, which all sold for a shilling. As a result, the first issue of Longman's enjoyed stunning sales of 74,000 copies.[2] The magazine was edited by Charles J. Longman (1852-1934) with the assistance of his close friend Andrew Lang, who became the publishing company’s chief literary advisor and contributed the section “At the Sign of the Ship” to the magazine.

Longman's Magazine was aimed at middle class Victorians and strove to be a “non-controversial, and attractively miscellaneous family magazine.”[3] Rather than discussing religion or politics like Fraser's, Longman's sought after “the intellectual entertainment which may be obtained in the study of pure literature . . . [and to] contribute something to the amusement of an age which has been held by some to be too much in earnest.”[4] Another goal of the publication was to offer great literature to the public at an affordable price. While the majority of its pages were dedicated to fiction, the journal also contained pieces on modern history, sociology, physical science, and even field sports. Longman's attempted to reach a broad audience through a wide range of articles and stories addressing many different topics. Longman's debuted work by Thomas Hardy, Edith Nesbit, Robert Louis Stevenson, Rudyard Kipling, and Walter Besant.[5]

Notes

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  5. WD.

Submitted by: Seamons, Sara: section 1, Winter 2010